Planet of the (new) Apes
Everyone involved in the #NFT space would agree with this: Bored Ape Yacht Club is undoubtedly the most successful NFT collection ever launched.
It’s an elite group of people who have been lucky enough to join early or rich enough to join at a later stage. And it’s not finished yet. In the past 24 hours alone, 20 apes were sold, at an average price of 114 ETH ($323,000).
That being said, in the meantime lots of new projects were launched, but many collectors’ dream was to get a chance, sooner or later, to join that community. Also, the art is beautiful. Those apes are really cool, everyone would like to have one! No?
This is where the new collection 0xAp3s Trilogy comes into play.
The idea is simple: creating the other missing half of the BAYC collection, with 10K new Apes totally different from the BAYC ones. With one, main, distinctive feature that makes the entire collection stand out: the “banana yellow” background for EVERY ape in the collection, the distinctive property behind the #YellowArmy tag. Last but not least, they fixed a few design issues no more visible in the new collection.
This blog post by the team behind 0xApes describes the idea very well.
Is it a copycat? Is it a derivative? Well, on theory, this should be considered a derivative project, like many others available in the market.
On the other hand, the team behind the collection is really doing an incredible job from the marketing standpoint and the feeling I get (disclosure: I own 4 yellow apes) is that the sense of community so strong (check their discord) that slowly the “BAYC-like” label is no longer something that comes to mind when talking about 0xApes.
It started like a derivative, but they are quickly building their own identity and their own brand.
If you want to see the main KPIs of the collection at the time of writing, please take a look at my tweet below.
Final thought: what if BAYC decided to expand their collection and buy 0xApes? It would be like a traditional M&A in the “corporate” world. Would it make sense? Well, a lot of sense.
Food for thought… :-)
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** The content of this blog post IS NOT INVESTMENT ADVICE.